Everwise Credit Union Wins Diamond Award for Marketing Excellence 

Everwise Credit Union was recently honored for marketing excellence,  winning a prestigious 2026 Diamond Award from America’s Credit Unions’ Marketing, PR &  Development Council. The Diamond Awards recognize the best marketing campaigns in the  credit union industry from the past year. This year, credit unions, advertising agencies, and  associations submitted 1,481 submissions for the prestigious awards. In all, 181 organizations  from 42 states were selected as winners. 

Everwise was recognized in the Advertising & Media: Email category for its “Next Best  Products Campaign.” 

Everwise Credit Union’s Next Best Products email campaign redefined how personalized  marketing can drive meaningful member growth at scale. Using data‑driven propensity  modeling, the always‑on campaign delivered timely, relevant product recommendations  aligned to individual member needs rather than one‑size‑fits‑all promotions. The initiative  demonstrated that relevance, not volume, drives engagement, establishing a scalable,  repeatable approach that now serves as a benchmark for Everwise’s lifecycle and  next‑best‑product strategy. 

“It’s an honor to receive a Diamond Award, and it reflects the talent and dedication of our  marketing team,” said Angie Dvorak, Chief Marketing + Growth Officer at Everwise. “Our  Next Best Products email campaign proves that when you use data thoughtfully and focus on  what members truly need, engagement follows, and so does meaningful growth. This award  validates our commitment to delivering personalized, timely value at every stage of the  member journey.” 

Everwise Credit Union is Indiana’s largest Credit Union with more than $5 billion in assets,  over 50 branches throughout Indiana and southwest Michigan, and nearly 300,000 members.  Everwise offers traditional financial services including checking, savings, mortgages, and  credit cards, as well as wealth management services. Since its founding in 1931, Everwise has  focused on making a positive impact on its members and the community. For more  information, visit everwisecu.com.