Burn ‘Em Brewery’s Tyler Ream turns social media into a community

Dedication to the customers, along with providing quality and food, are the most important parts of the experience that Burn ‘Em Brewing strives to deliver. That’s why Tyler Ream, bar and social media manager, loves working and being a part of the Burn ‘Em team.

As a part of both the front of house staff and the social media team, Ream greets customers from behind the bar and on Instagram or Facebook.

“I love the people that craft breweries bring in,” Ream said. “Between the staff and the customers, craft breweries tend to embrace everybody’s creativity while focusing on local partnerships and supporting local businesses.”

Ream has been a bar manager and shift lead on the front of house team for years. Two and a half years ago, Ream took on the added responsibility of being Burn Em’ Brewery’s social media manager.

For some, an added responsibility like this can seem overwhelming, but Ream found a way to combine the two.

“It’s actually easier to get good social media content when I’m working in the front of the house,” Ream said. “In real time, you get to see people interacting with the food and the beer and with each other – those are the good highlights worth grabbing.”

Ream’s love of the craft brewing industry goes back decades. He has spent approximately 15 years in the business, starting as a server and bartender at Greenbush Brewing Company.

What pulled him into craft brewing in the first place wasn’t the beer—it was the people. Burn ‘Em Brewery embodies that philosophy and prioritizes sourcing ingredients from local farms for both beer and food. It brings in musical talent from the Region and beyond, and it partners with other local businesses.

“Burn ‘Em Brewery is a place people want to come back to again and again,” Ream said. “It feels like a family a lot of the time – especially with our regulars and our Mug Club members.”

As a bar manager, Ream’s goal is straightforward: create moments that make people want to return.

“I obviously want them to have good service, good food, good beer – but we want them to walk away with something unique that makes them say ‘We want to come back here,’” Ream said.

On social media, that same mission takes shape differently.

Burn ‘Em’s Instagram and Facebook feeds are filled with close-up shots of food and candid photos of customers smiling. Ream also makes sure to showcase live music and unique events.

“We kind of try to get people to go, ‘What are they doing here? Why does it look like so much fun? It’s something you don’t see in other places,'” Ream said.

That spirit is on full display in the coming weeks.

On October 30, Burn ‘Em will host a bluegrass night featuring Debutants, Humbletown, and a 15-year-old fiddle player named Nolan Struppeck. On October 31, the annual Burn Em’ Halloween returns, featuring That Homegrown Halloween Show and The Erly. Guests dressed in costume can win up to $500 cash or Burn ‘Em gift cards.

“That Homegrown Halloween Show is like the scene in the movie ‘Hocus Pocus’ when all the adults are dancing,” Ream said. “It’s so good.”

For anyone wanting to stay updated on events, Ream recommends following Burn ‘Em Brewery on Facebook and Instagram, or checking the events page at burnembrewing.com/events.

To learn more about Burn ‘Em Brewery and its commitment to local sourcing and community, visit its website at burnembrewing.com.