I’ve spoken extensively about role of social media marketing in a strong marketing plan, but I haven’t covered content marketing quite as heavily. That’s a gap that I’m hoping to address today, because content marketing is a very powerful digital …

No doubt you’ve been hearing a lot about Snapchat recently. Snapchat is a social platform that owes more to instant messaging than to more traditional social platforms like Facebook or Twitter. It is completely visual and used heavily by young people …

September is Pediatric cancer awareness month and students at Liberty Elementary School (LES) in Chesterton participated in a weeklong Kindergarten and first grade service learning project to raise money for pediatric cancer. This is the sixth year that LES …

Valparaiso University is the No. 1 master’s university, as announced today in Washington Monthly’s annual college rankings. According to the magazine’s system, colleges are ranked by their contribution to the country, and it recognizes institutions that …

17 years ago, a group of runners came together to raise money for Opportunity Enterprises, a nonprofit organization in Valparaiso. The group was dubbed as the OE Runners. That first year, 75 runners raised $37,000 that went back to OE. “Todd Henderlong, who …

The Hammond Police memorial service will take place on Wednesday, May 20 at 2 p.m. at the Hammond Police Department, 509 Douglas Street. This event is conducted by the Hammond FOP #51. Special guest speaker will be Pat Deru.

At 9 am on Mother’s Day most families are spending the morning with their loved ones or starting their days, but on Sunday morning some women and their families were running a 5k. For the second year in a row, Taltree Arboretum and Gardens hosted …

Barkley Named to NFF Hampshire Honor Society Valpo football graduated senior Stuart Barkley (Overland Park, Kansas/Blue Valley Northwest) was among the 826 total players selected nationwide as members of the 2015 National Football Foundation & College …

Mr. Lochmondy’s students conducted a blind taste test as part of the marketing research unit. Each group brought in a food product in three different brands for participants to sample and had these students fill out a survey the group designed. Students …

Alzheimer’s Disease is like a slow-setting fog. It gradually accumulates in the mind, and helplessly we watch as loved ones fall victims to the hazy and confusing disease. It also lowers a veil of confusion and unease on the people who have to care for …