Sweis INFINITI of Merrillville makes it easy for community to trust

Sweis INFINITI of Merrillville is resetting customer expectations by championing a fully transparent customer experience. The strategy will make the dealership a trusted leader in the local car market.

“Our message and our trademark is that we make it easy,” said Dealer Principal Sam Sweis. “I want to flood the community with our name so that if they ever thought about a car, whether it’s INFINITI or not, our name is top-of-mind.”  

Sweis INFINITI of Merrillville aims to become a leading, trusted, and local resource for vehicle sales and service with this strategy. The team meets with each customer to understand their needs and preferences, often tailoring recommendations to save them money. By genuinely prioritizing customer savings over maximizing profit, the dealership builds lasting trust and eliminates initial reluctance. Sweis also offers the complete INFINITI lineup. 

“At our dealership, you’ll find a solid selection of new INFINITI for sale, as well as a carefully inspected lineup of pre-owned vehicles,” the dealership’s website said. “We also have a well-connected finance center run by a qualified team of finance experts, who can help you get the right loan or lease in a quick, easy, and transparent manner.”

“We get that there is a lot of reservation and friction at first, but our process is very easy to go with,” Sweis said. “We sit people down and ask them questions. They may think that they want the QX 80, top of the line, but we provide the option of choosing a different model to save $10,000. We hear people out and go from there.”

The “make it easy” philosophy is backed by tangible guarantees, including a three-day return policy. The policy is not common practice among newer car franchises and indicates a firm commitment to full-price disclosure to ensure every buyer feels confident and secure through the transaction.

“No one ever goes somewhere to get a better price than us,” Sweis said. “That’s something that I can guarantee.”

The dealership is increasing its focus on community involvement, working with local groups as partners.

“I like to donate to organizations that are causes that I believe in personally,” Sweis said. “We want to open our network up in the community.”

“We try to make you feel like you’re family or in the business for life, not just the day,” said Sales Manager Anthony Doreski.

The dealership is actively enhancing a “business for life” philosophy to move past single transactions. The team treats every customer like family and encourages positive reviews and referrals. To reinforce its commitment to lifetime client support, the team extends services to other auto brands. 

“We are big into getting our names out there with referrals,” Doreski said. “We want everything to be easier for customers so that they will want to come back to service their car with us. Even if it’s a different vehicle, we’ll service it. We are not just a one-stop shop.”

Sweis INFINITI of Merrillville is successfully working to redefine what it means to buy a car here in Northwest Indiana. By trading in old-school sales pitches in favor of community partnerships and innovative marketing, the dealership hopes to enter into an era of trust and confidence when making your automotive decisions. To find out more about the dealership’s services and inventory, visit infinitimerrillville.com.

“We’re redefining the car buying journey to be as exceptional as the vehicles we offer,” said the dealership’s website. “Enjoy a truly elevated experience with transparent, negotiation-free pricing, the added confidence of our return/exchange policy, and the unparalleled convenience of complimentary service pick-up – all designed to put you first.”