Strack & Van Til’s floral department is for more than just special occasions

Whether you’re planning a special event, looking for a holiday gift, or are just wanting flowers to brighten your home, Strack & Van Til’s floral department is available for any occasion in your life.

By expanding their fresh bouquet assortment, offering upgraded and premium designs, introducing season products, and creating larger, more impactful displays throughout their stores, the floral department is continually developing and giving customers new reasons to visit.

The floral departments are full-service and offer fresh-cut flowers, bouquets, custom arrangements, seasonal outdoor plants, and blooming and green plants. Customers are also able to add balloons, gifts, Fannie May candy, and more for special occasions.

As seasons change, so does the fresh selection, but customers can typically find roses, carnations, sunflowers, daisies, and more year round. Sourced from growers throughout the United States, Strack & Van Til work closely with their suppliers and growers to provide customers with fresh, high quality products.

“We work hard to offer a great mix of everyday value along with unique, premium flowers that really catch your eye,” said Wendy Scheeringa, Strack & Van Til’s director and buyer of floral.

Roses and mixed bouquets continue to be popular selections, with Strack & Van Til’s 12-to-16 stem bouquets offering a beautiful assortment at an approachable price point. Strack & Van Til’s florists also create seasonal designs throughout the year. Valentine’s Day and Mother’s Day are two of their biggest floral holidays, but floral has become a year-round category.

Strack & Van Til offers a wide variety from simple, everyday arrangements, to larger premium designs. Created in store by a team of floral managers, designers, and associates, each designer brings their own personality and talent to the table to provide the best quality for customers. Customers can find arrangements for birthdays, anniversaries, holidays, get-well wishes, or to brighten someone else’s day.

“One of the benefits of having full-service floral shops is that our designers can personalize an arrangement specifically for the customer. They can help select flowers, colors, containers and a price point based on the occasion,” Scheeringa said. “We also keep beautiful, ready-to-go bouquets and arrangements available for customers who need something quickly. We want floral to be convenient, whether someone has been planning a special occasion for weeks or remembers they need flowers on their way home!”

Floral trends are always changing, but recently customers have gravitated toward natural, garden-inspired designs, interesting textures, and bold seasonal colors. Many are also taking home fresh-cut bouquets and arranging in their own vases.

“Customers still want beautiful flowers, but they also want the flowers to feel approachable. A bouquet doesn’t need to be for a major occasion anymore. More people are buying flowers simply because they enjoy having something fresh and beautiful in their homes,” Scheeringa said.

To buy an arrangement in-person, customers can simply visit the floral department and choose from the ready-made selection, or they can meet with a floral associate to create a custom arrangement. Online ordering is available as well, which allows for a smooth, simple process to browse designs and place an order.

“They can give us an idea of the occasion, colors, flowers, and budget they’re looking for. Our team can help take it from there,” Scheeringa said. “You don’t need to understand flowers to order flowers. That’s what our floral professionals are there for.”

Strack & Van Til is focusing on making floral products more than something customers shop for only during holidays. Flowers are there for milestones, difficult days, celebrations, or just an ordinary Tuesday. Scheeringa loves that floral is an emotional business, and that flowers are there for many moments in people’s lives. Whether it’s a celebration, a milestone, a difficult day, or just an ordinary Tuesday, flowers can make someone smile and brighten their day.

“Our goal is to provide fresh products at a great value while still giving customers the personal experience of a full-service floral shop. I’m incredibly proud of our floral teams and the creativity and care they put into their departments every day,” Scheeringa said. “Flowers bring life to a room and happiness to people, and I think that’s what makes this department so special.”

To learn more about Strack & Van Til’s floral department or place an order, visit strackandvantil.com/floral.