South Shore CVA ambassadors use creativity, passion, and personal experience to connect visitors to the best of the Region
- By: Peyton Mahlmann
- Last Updated: April 26, 2021
Feature image photos by Becky Bewick (@beverly1717), Joanna Cortes (@joanna84c), Marianne Lee (@mariannejean61), Molly McGuire (@mmcguirl.photography), and Christine Olson (@colson6933)
When South Shore Convention & Visitors Authority (CVA) recently created its ambassador program, the intention was to give those who were already out there creating, exploring, and capturing the beauty of the Region a space to encourage others to do the same. These intentions have since grown into a group of eight dedicated, adventurous souls who love spending their time sharing about the good here in Northwest Indiana and representing what makes South Shore CVA’s efforts of showcasing the Region so special.
Erika Dahl, Director of Communications for South Shore CVA, emphasized how visitors are always looking for things to do, and these ambassadors are simply everyday people who are sharing about those exact things that visitors can do.
“Studies show that visitors looking for things to do and places to visit and eat are influenced by reviews, photos, and opinions of other visitors more so than a website or social media post directly from the establishment,” said Dahl. “By capturing the ambassadors’ experiences and elevating their voices, we can help other visitors choose places to go to and things to do.”
If there’s one thing that all these ambassadors share, it is their love and complete appreciation for the nature and beauty that fills our communities here in Northwest Indiana. They are each on their own unique journey to explore and adventure the different paths, beach spots, restaurants, parks, hiking trails, and so much more that connect every city in the Region. Best of all, their perspectives are shared through their photos, videos, and blogs and can be found on their social media, radio shows, or magazines.
“Each ambassador reflects a different type of traveler, so you can find itineraries for couples, groups of friends, and families, as well as our furry ambassador for dog-friendly experiences,” said Dahl.
To provide more specific detail about what makes these ambassadors and their work so special, South Shore CVA wanted to share a brief introduction to each of them, their interests, and their day-to-day activities for the program here!
Becky Bewick
South Shore CVA’s ambassadors continue to seek out more adventure, explore new spots, and capture the beauty in front of us to encourage others to do the same!
“We’re always looking for ambassadors! If you feel you’re a good fit for our program, apply online,” said Dahl.
To learn more about South Shore CVA’s ambassador program, including how to join the team, head to their website at www.southshorecva.com/south-shore-cva/south-shore-ambassador/.