Notre Dame provides alcohol delivered by Indiana Beverage in stadium for the football season

For the second fall in a row, the University of Notre Dame will hold a permanent three-way license for general seating concessions at games and events. This license allows the university to sell beer, wine, and liquor full-time as part of its concessions.

Beverage wholesaler and distributor, Indiana Beverage, will partner with the university to distribute beer to Notre Dame Stadium concessions and other campus athletic complex concessions, such as Compton Family Ice Arena and Purcell Pavillion. Other types of alcohol are facilitated through different distributors.

Prior to adding beer to the concessions menu full-time, the university worked alongside Indiana Beverage to offer beer selectively at their athletic venues for concerts and other special events.

“Before implementing access to our beer brands under a permanent license last year, we were able to prove out the concept for several years through concerts and other events hosted by the university under their temporary license,” Amos said.

The university first made use of this temporary license for the 2019 Garth Brooks concert. It was later tested at the 2019 Borussia Dortmund versus Liverpool FC matchup, the 2019 NHL Winter Classic, the 2022 Garth Brooks concert, the 2022 Billy Joel concert, and the 2024 Chelsea FC versus Celtics FC matchup.

“These events were perfect testing grounds for a full-time, future operation,” said Amos. “We were in planning mode. For Indiana Beverage, it gave us measurables around what beer brands sold the most.”

On September 5, 2025, immediately after securing its permanent three-way license, Notre Dame hosted Zach Bryan at the Notre Dame Stadium. The following weekend was Notre Dame’s football home opener and, for the first time in Notre Dame’s history, alcohol was sold inside Notre Dame Stadium for a football game.

“The weekend after Zach Bryan was the first home football game of the season, a night game against Texas A&M, and the first game at which the university sold beer and other alcohol,” Amos said. “We were able to use the Zach Bryan concert to finalize what types of beer to serve at the first game based on the quantity of each type sold at the concert the weekend before.”

As part of the overall operation, Indiana Beverage works closely with Chicago-based, third-party concessionaire and hospitality company Levy. Last year, Indiana Beverage supplied Coors Light, Miller Lite, Guinness, Bells Two Hearted, Blue Moon, and the non-alcoholic beer Guinness 0 to Notre Dame.

“When we learned that Levy was selected to renew their contract with Notre Dame under their permanent license, we were very excited at Indiana Beverage because we already had a history with Levy working under Notre Dame’s temporary license,” said Amos.

This year, in addition to what the company supplied under the permanent license last year, Indiana Beverage will also supply Coors Banquet and the non-alcoholic beer Upside Dawn Golden to university concessions. As was the case in 2025, alcoholic drinks are maxed at two per transaction for 2026. Additionally, one must be at least 21 years of age and have a valid ID to purchase.

For more information on Indiana Beverage, you can visit indianabev.com.